Media & Press WhatsApp Marketing

News through WhatsApp spreads in a very fast way due to our user behavior of sharing interesting content. Therefore, Media News WhatsApp Marketing Strategy needs to adapt this behavior to its fullest.

The Digital Shift in Media

Traditional ways of media and press are considered inefficient; especially since dynamic media agencies are tending to publish their materials through the digital world where the actual audience and potential followers are. News on social media goes viral, and we need to utilize them to the fullest extent. The platform with the largest engagement rate is WhatsApp.

We are sharing posts, videos, and news through private channels, mainly through WhatsApp. Such activity is called dark social. Companies should not ignore this kind of medium - they should embrace and try to track how their news spreads.

Automated FAQ Menu for News

Massejli offers an Automated FAQ Menu feature that will help Media news companies create a list of the most important news. This list will automatically appear in every new conversation, allowing them to deliver more news in a quick and flexible way.

Use Case Example

Media & Press Companies should implement WhatsApp Business as a main channel to spread news:

Create different accounts according to regions to cover more areas
Guarantee more audience reach through targeted messaging
Use Massejli Panel to send WhatsApp notifications with customized content to targeted audiences
Set up automated FAQ menus with breaking news categories

Media News WhatsApp Marketing Strategy through Notifications